Established since 1987, Prime and Section Car Rental is one of Singapore’s leading companies, specializing in vehicle rental and leasing services.

The success of our business is recognized by our ever-growing base of happy customers ranging from individuals, top corporate leaders to multi-national companies.

Throughout the entire organization, our staff takes pride in providing customized solutions at competitive prices to both corporate and private individual clientele.

Built on trust and effective communication, we adopt a personable approach with a strong commitment in providing prompt and reliable services for all our customers.

With a wide variety of vehicles from the economical Japanese models to luxury European models, we take you through your selection process from interior space and fuel efficiency to colors and exterior details to serve your every requirement. You can take a car long or short term; the process is made simple, transparent and hassle free.

We are part of the larger established Prime Group – a pioneer in parallel importing in Singapore and a prominent player in various segments of the industry, including new and used vehicles, hire purchase financing, fuels card marketing, limousine, taxi and workshop services.

We are also proud to say that Prime Group is the success story of one of the Top Entrepreneurs of the Year 2007 – a highly prestigious award by the Association of Small and Medium Enterprises and Rotary Club of Singapore and winner of the Subcategory Award for Innovation which was never before seen in the automobile industry. This award recognizes Prime for our significant contributions in improving the industry, paving the road for best practices, and providing creative solutions and greater product variety for consumers.

Prime Group was also awarded one of the Top Entrepreneurs in Asia Pacific in 2009, and Singapore’s Outstanding Enterprise in 2011.