“Throughout the entire organization, our staff takes pride in providing customized solutions at competitive prices to both corporate and private individual clientele.”

With a wide variety of vehicles from economical Japanese models to luxury European models, we take you through your selection process from interior space and fuel efficiency to colours and exterior details to serve your every requirement. You can take a car long or short-term; the process is made simple, transparent and hassle-free.

We are part of the larger established Prime Group – a pioneer in parallel importing in Singapore and a prominent player in various segments of the industry, including new and used vehicles, hire purchase financing, fuels card marketing, limousine, taxi and workshop services.

We are also proud to say that Prime Group is the success story of one of the Top Entrepreneurs of the Year 2007 – a highly prestigious award by the Association of Small and Medium Enterprises and Rotary Club of Singapore and winner of the Subcategory Award for Innovation which was never before seen in the automobile industry. This award recognizes Prime for our significant contributions in improving the industry, paving the road for best practices, and providing creative solutions and greater product variety for consumers.

Prime Group was also awarded one of the Top Entrepreneurs in Asia Pacific in 2009, and Singapore’s Outstanding Enterprise in 2011.